Hello Friends,
My Name is Barbara Clymer!
I am a passionate mixed-method UX Researcher with 4+ years of experience uncovering user needs and translating insights into product strategy.
Skilled in usability testing, interviews, focus groups, personas, surveys, and quantitative analysis to drive evidence-based design decisions.
01 SKILLS
METHODOLOGIES
-
Usability Testing
-
Interviews
-
Focus Groups
-
Personas
-
Surveys
CONNECTING USER NEEDS
TO BUSINESS STRATEGY
-
Benchmarking CSAT, NPS, CES, and ROI
-
Qualitative / quantitative analysis
-
Reporting actionable insights and opportunities to various stakeholders
-
Research repositories
KEY CHARACTERISTICS
-
Critical Thinker
-
Compassionate
-
Curiosity to learn / grow
-
Driven / self-motivated
-
Empathetic
-
User Focused
02 CASE STUDIES
Context
When users have certain medical complications, our support team was required to call that user for additional details.
​
Problem
In order for our team to process the medical bills, the user is required to explain in thorough detail what medically went wrong. Some of these medical complications are rather touchy and emotional topics causing a great deal of emotional distress for our users to relive while also putting our support team in a difficult position of asking invasive questions. ​
​
Objective
Understand the current bill process system and why it exists, ​limit the amount of phone calls our support team is required to make ,and find an alternative solution to gather the information needed in a less intrusive manner.
​
ROI
Increased CSAT scores, decreased customer support calls and associated administrative costs.
.jpg)
Project Digital Payments
Context
​Due to legal restrictions, a new digital payment platform involving a 3rd party replaced a major process that directly impacts payments from over 70,000 of our users.
​
Problem
This new platform contains a fee to utilize and deterred a concerning amount of users from switching over resulting in loss of revenue both directly and indirectly.
​​​​
Objective
Conduct qualitative studies to understand initial user reactions and expectations followed by performing quantitative benchmarking methods between releases to track trends, and identify changes to both NPS and CSAT scores.
​
ROI
Using the research insights obtained, our team saved the organization over $200K annually in payment errors, saved thousands in administrative customer support costs, increased user confidence levels of opting-in, and ultimately uncovered opportunities for “how might we limit resistance of users not adopting this new platform?"
Project Mobile
Context
The company website on mobile usability was largely unknown to our team, yet we we were continuing to see growth in mobile usage. ​
​
Problem
We had received numerous feedback from support stating, "The website is not mobile friendly". However, we were unsure what specific areas were causing our users' frustration.
​
Objective
As we looked to refactor the website experience, we aimed to identify opportunities for improvement such as discovering what and why specific areas on our mobile layout were failing to meet our users' needs and expectations.
​
ROI
Increased CSAT scores, decreased customer support calls and associated administrative costs.
Project Staff Research
03 EXPERIENCE
2022-Present
Samaritan International Healthcare
Lead UX Researcher
Working along side cross-functional teams in the healthcare industry. This is where I began training new UXRs', working with complex research projects, and embracing my inner child to repetitively ask the never-ending "whys".
2021-2022
General Assembly
UX Researcher & Designer
So just to be clear, I get to do what I love and making a living from it? Heck yeah, sign me up! This is where I discovered my passion for being a UX advocate! With the encouragement and support of my better half, I joined GA and have been smiling ever since!
2017-2021
Restaurant Industry
Server, Trainer & Manager
Spent the majority of my time sharing puns that either had customers laughing or rolling their eyes.
2021-2022
Client Work
UX Researcher Consultant
I have a special place in my heart for assisting non-profit organizations uncover practical and efficient research-backed solutions!
2021-2022
Crowning Touch
Finish Carpentry
Main responsibilities included cutting corners, screwing things up, and making joints... I was a finish carpenter, did I not mention that?
2017-2017
Teller County
Correctional Officer
Was able to apply my love of serving people in a high stress environment and managing and caring for their needs.
2012-2016
Oklahoma State University
Student, Desk Clerk & Residential Advisor
When I wasn't spending my time in class or studying, I was working my tail off with multiple jobs to pay off tuition. Ended up with a Marketing degree and graduating with zero college debt, woohoo!!
04 testimonials
.png)
Kendra Doss,
UX Design and Product Leader
Barbara is an exceptional researcher and an accomplished facilitator. She leads challenging cross-functional research workshops, mentors other researchers and consistently leverages the power of purposeful research… She is a true asset to any team.
Genesis Valentine,
UX Researcher
Barbara is an incredibly sweet and humble person. She is supportive, compassionate and thoughtful... Barbara uses her natural empathy to design strategically with the user in mind... (Barbara is) detail-oriented, organized, strategic and dig deep into the research.
Nick Lewis,
Senior UX Designer
She is a fiery advocate for the user base we serve always ensuring that the feedback we receive has a "next step" to it for practical application. Her nack for organization when creating research plans, coordinating invites, recording notes, and synthesizing the findings allows us to easily go back and reference the research and apply it for future work... She's always open to feedback and learning new domains that help her be more effective in her research.
05 CONTACT
Get in Touch
Don't be shy! I'd love to answer any questions you may have or just chat for the sake of chatting. I promise I'm not a crazy person.
​
(Except on Tuesdays, those are my cheat days)
​
